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The Republican and Democratic conventions have provided plenty of fodder for political pundits and late night comedians alike. But for those of us focused on creating, sustaining and nurturing strong brands, there are valuable insights.
Attention C-Suite: It might not be for you
Recently, we heard a C-someone say an internal communications effort was unnecessary. Our answer: maybe it's unneccessary for YOU.
Pretty much everyone in the C-suite knows what’s going on: where the company is headed, financial goals, benchmarks.
Just call us curiosity nerds. That’s fine. But this week, I was thinking about hot candy.
I got to wondering about the insides of Hot Tamales. So instead of just chomping down on a Hot Tamale like I normally do, I let it dissolve in my mouth.
Do these pants make my brand look big?
(Or, 3 things your brand and skinny jeans have in common.)
They are not for everyone.
Skinny jeans have a certain number of loud detractors. They probably have an equal number of people who are ambivalent. That’s OK.
Wearing Groovy Chick t-shirts at an ad trivia competition.Three ways to power up your internal brand
Every day, millions of companies are working on their communications to customers. They’re honing and refining—what to tweet, new services to offer, the next quarter’s sales promotion. At the same time, the majority are overlooking the need to devote well-focused attention to their inside audiences.
Do your employees know—really know—the brand "guts" of the organization they represent? And if they can articulate that certain something, have they also adopted it into their work-time way of life? If they have, then you’re going to outlast your competition. If they haven’t, then here are some steps you can take to help.
| 13 Mar 2024, 11:30AM - 01:00PM American Business Women's Association/KEEN Chapter: Empower Your Professional Brand—Next-Level LinkedIn Strategies |
| 22 Feb 2024, 11:00AM - 12:00PM American Bankers Association Wealth Mangement & Trust Conference:The Millennial Wealth Wave: How to Ride the Tide |
| 14 Dec 2023, 09:00AM - 10:00AM Greater Topeka Partnership Small Business Council—Networking 101 And Beyond |
| 01 Dec 2023, 09:30AM - 11:30PM Barton Community College Leadership Institute—It's a Brand You World |
| 25 Jul 2023, 11:00AM - 12:00PM MINK Midwest MD—Reel in the Stars: spotlight on marketing brilliance |
