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In the building trades, R-Value is a way to gauge how well-insulated a structure is. Low R-Value results in lost energy and wasted money.
Process (or lack of it) is an R-Value for brands that leads directly to ROI.
The behind-the-scenes drama at the famed Russian Bolshoi Ballet has made worldwide headlines since the acid attack on artistic director Sergei Filin in January. But the poisonous culture at the Bolshoi has long been reported prior to this.
Collaborate… cooperate… cohabitate… The stongest brands are a co-mingling of attributes that are co-owned and co-created by the company, the customers and the employees.
A brand can't be all things to all people—nor should it be.
The '50s song "Hold the Phone" is full of silly gibberish. At the time it was released, most people didn't have the technology to slow it down to decipher the actual words. Some of today's brands are unwittingly speaking gibbersh that audiences won't even try to decode.
I love my closet. My friends know it's merchandised. The hangers match. Items are organized left to right, short to long and light to dark.
My sister in law says it looks like a store.
| 13 Mar 2024, 11:30AM - 01:00PM American Business Women's Association/KEEN Chapter: Empower Your Professional Brand—Next-Level LinkedIn Strategies |
| 22 Feb 2024, 11:00AM - 12:00PM American Bankers Association Wealth Mangement & Trust Conference:The Millennial Wealth Wave: How to Ride the Tide |
| 14 Dec 2023, 09:00AM - 10:00AM Greater Topeka Partnership Small Business Council—Networking 101 And Beyond |
| 01 Dec 2023, 09:30AM - 11:30PM Barton Community College Leadership Institute—It's a Brand You World |
| 25 Jul 2023, 11:00AM - 12:00PM MINK Midwest MD—Reel in the Stars: spotlight on marketing brilliance |
