A problem for many high growth companies is that their operations are changing at such a rapid rate that their culture and intentional strategies fall by the wayside. At the same time, they probably have a strong external marketing campaign adding fuel to the growth.
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Someone just asked me when I knew MB Piland was "there," or that our company had made it. It surprised me. I believe a high-growth company is never "there." But without an intentional plan, it's easy to get trapped in a roundabout. Here are three things to help you keep driving your brand forward.
Another thought-provoking read from Seth Godin's daily blog: Choose your customers first. In this post, Seth talks about how we often rush to the end: creating a product, and then trying to shoehorn in our brand and customers. This is especially dangerous for rapidly growing companies.
