Ha! You were curious enough to click. Good move. A strong brand is critical to your sustainability. Here are five reasons you need a strong brand:

  1. People TRUST a brand they love.
  2. People PAY MORE for a brand they love.
  3. People TALK ABOUT brands they love.
  4. People like to BE ASSOCIATED WITH brands they love.
  5. People are LOYAL to brands they love.

You've probably heard this before—and you'll hear it again. Usually, you hear it in the context of selling to external customers. You should think about these outcomes for your internal customers, too. Engender these traits with employees, board and investors and your brand power is exponentially stronger.

MB Piland Advertising + Marketing: Culture Quiz
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