Branders: stop shouting and start listening
- Created: Monday, 28 October 2019 10:57
- Written by Martha Bartlett Piland
The strongest brands on earth have a two-sided relationship with their fans. Like any real life relationship, there’s give and take. Speaking and listening.
If you’re only focused on advertising, posting, tweeting and shouting, you’re going to miss what people say—and think—about your brand.