Our Services

Inside-Out Smart

We think holistically about your business: not just your advertising. Here are some ways to help you get where you want to go.

Foundational Strategic Planning

  • 
Marketing Performance Protocol™

  • Media planning

  • Strategic branding

  • Audience Intel™

  • Competitive Advantage Mapping™

  • Audience persona analysis + development

  • Retreat planning and facilitation
  • Brand asset audits

Internal Branding Analysis and Activation

  • Secret shoppers 

  • Internal brand development
  • Corporate event planning
  • Employee engagement analysis and activation
  • Annual meeting production
  • 
Brand culture development or extension  

  • Sales process protocol and training

  • Physical/environmental tactics

  • Workforce cultivation/development  

  • Advisory boards
  • 
Intranets
  • Employee appreciation events & special meetings
  • Brand immersion activities
     

Marketing Tactics


  • Advertising: print, radio, TV, outdoor, online, etc.
  • 
Photography

  • Market research: traditional, online and proprietary

  • Fleet graphics

  • Direct marketing: traditional and online

  • E-marketing: web, email, CMS

  • Video

  • Trade shows: displays, pre- + post-promotions

  • Public Relations
  • Special media events
 and news conferences
  • Media training

  • Package design
  • In-store point-of-sale material

  • Strategic digital and social media 

  • Grassroots marketing tactics
  • Ribbon cuttings and brand unveiling events

Speaking
  • Keynote presentations

  • Meeting facilitation

  • Webinars
  • Brand symposia
  • Workshops
brand-o-matic
MB Piland Advertising + Marketing: Culture Quiz
MB Piland Advertising + Marketing: Health Check