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So, you get it. In order for your rapidly growing company to succeed, your internal brand needs to align with your external brand, and your employees are the most important customers.
What can Sim City teach us about our internal brands? Investment in infrastructure is always a smart move. Cities know it. Civil engineers understand it. Without strong infrastructure, things start to crumble.
I've noticed that in some companies, an employee talking about the organization will say they, instead of we. That bothers me—a lot—because it's an indication that the employee doesn't feel like part of the company.
I stongly believe a company's brand is only as strong as its talent. That's why our Expert Source model is such an asset in our work.
But whether your structure is traditional or nontraditional, the truth remains: talent will make or break you.
It's smart to combine fun and function with internal social media. Internal Affairs: Social Media at the Office in today's Ad Age Digital is a good read.
It's smart to combine fun and function with internal social media.
| 13 Mar 2024, 11:30AM - 01:00PM American Business Women's Association/KEEN Chapter: Empower Your Professional Brand—Next-Level LinkedIn Strategies |
| 22 Feb 2024, 11:00AM - 12:00PM American Bankers Association Wealth Mangement & Trust Conference:The Millennial Wealth Wave: How to Ride the Tide |
| 14 Dec 2023, 09:00AM - 10:00AM Greater Topeka Partnership Small Business Council—Networking 101 And Beyond |
| 01 Dec 2023, 09:30AM - 11:30PM Barton Community College Leadership Institute—It's a Brand You World |
| 25 Jul 2023, 11:00AM - 12:00PM MINK Midwest MD—Reel in the Stars: spotlight on marketing brilliance |
