This email address is being protected from spambots. You need JavaScript enabled to view it.
The heartbreak of going on a date with her "steady," only to see him schmoozing up the other girls at the party has a lot in common with the mob of marketing messages targeted at new customer acquisition.
How many times have you heard that question: at a check-out counter, at the end of a website transaction or the closing of a customer service call? I'll ask you another question: how many times did you believe the question was sincere?
While the word "innovation" is almost ubiquitous, the ability to come up with new ideas that are truly groundbreaking seems to be anything but. Enter honeybees and jackalopes—and how they can lend a hand. (Photo by Louise Docker.)
Planning for a well-aligned marketing strategy is important. When the internal brand and external brand are in sync it's far easier to build loyalty, revenue and profit. Read more for a fictitious graph and some inspiration.
Successful brands work hard to foster repeat sales. They often spend on big programs but can easily overlook smaller details that hobble ongoing revenue.
Here are three things to watch for:
| 13 Mar 2024, 11:30AM - 01:00PM American Business Women's Association/KEEN Chapter: Empower Your Professional Brand—Next-Level LinkedIn Strategies |
| 22 Feb 2024, 11:00AM - 12:00PM American Bankers Association Wealth Mangement & Trust Conference:The Millennial Wealth Wave: How to Ride the Tide |
| 14 Dec 2023, 09:00AM - 10:00AM Greater Topeka Partnership Small Business Council—Networking 101 And Beyond |
| 01 Dec 2023, 09:30AM - 11:30PM Barton Community College Leadership Institute—It's a Brand You World |
| 25 Jul 2023, 11:00AM - 12:00PM MINK Midwest MD—Reel in the Stars: spotlight on marketing brilliance |
