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There's a lot of talk about displaying welcome mats and rolling out the red carpet for customers. But are you also taking care of them on the way out? Here are 6 ways to ask the right questions.
People pay for your brand with their hard-earned money. They also pay with things they hold even dearer: their affection, their advocacy and their time. Are they getting what they pay for?
A blockbuster brand has all the elements of great theatre.
Creating drama, pageantry and excitement with both employees and customers generates raving fans who tell others.
Many non-profit organizations have golf tournaments, 5k runs and fancy dance-dinner parties with silent auctions. But when you can make your purpose and mission part of the experience of the event, the result is far more powerful and memorable. It reinforces your mission like nothing else.
Business process is important. Presenting and promoting options to customers is a necessity.
But when brands focus too much on selling and not enough on listening, profits will inevitably fall. Case in point:
| 13 Mar 2024, 11:30AM - 01:00PM American Business Women's Association/KEEN Chapter: Empower Your Professional Brand—Next-Level LinkedIn Strategies |
| 22 Feb 2024, 11:00AM - 12:00PM American Bankers Association Wealth Mangement & Trust Conference:The Millennial Wealth Wave: How to Ride the Tide |
| 14 Dec 2023, 09:00AM - 10:00AM Greater Topeka Partnership Small Business Council—Networking 101 And Beyond |
| 01 Dec 2023, 09:30AM - 11:30PM Barton Community College Leadership Institute—It's a Brand You World |
| 25 Jul 2023, 11:00AM - 12:00PM MINK Midwest MD—Reel in the Stars: spotlight on marketing brilliance |
| 03 May 2023, 01:15PM - 03:45PM Kansas Community College Leadership Institute—It's a Brand You World |
