Sometimes the intensity can burn, alienate team members and discourage them. So, how do you get it right? Art Petty offers four rules.
Imagine a team where the leader's lofty goals seem impossible to reach, difficult to articulate and the leader is never available for input and feedback. That leaves the team stranded and the internal brand fragile and uncertain.
Now imagine that fiery leader walking the walk, engaging the team at all levels and then empowering, encouraging them and inviting them to match his own intense focus on company goals. That's some powerful Kool-Aid, with extra punch.