Inside-out Blog

The Forrest Gump warning for brands everywhere

Brand New Box of Chocolates Do you know people who poke a hole in the bottom of a chocolate to see whether or not it's the one they want? The culprits I know never throw away the damaged piece they've decided against. They just sneak it back into the box. (As if no one will notice!)

 

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Proud to wear the mustache

alex reilly, internal brand, mustacheWe've all had one. At one time or another. You know what I'm talking about. A mustache. Maybe it's a milk mustache. A milk shake mustache. Or a pink Kool-Aid one. Then there's the one you get from an extra foamy cappuccino.

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Don't be afraid to bite off more than you can chew

fearless bite detail"Martha Ellen Bartlett, that's entirely too big a bite for a young lady."

I heard it more than once at the dinner table when I was growing up. I think it means that I enjoy food—and life—with passion. And as an adult, I still occasionally get a bit carried away.

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How a humble PB&J can build a stickier brand

MB Piland loves PBJ lunch and learns2People in your rapidly growing company are working at a hectic pace. They love the brand and are proud to give it their all. But they'll run out of energy (and the company will flounder) if you don't keep feeding their passion and purpose.

Don't let them starve!

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Why You Should Care What the Fox Says

The Fox by Victor Goodpasture ProDigital ImagingThe Fox by A. Victor GoodpastureDid I put that song in your head? You can thank me later. But first, why should you care what the fox says?

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Kill the silos, not the messenger

SizzleDoes your organization make outbound calls to support your issue or invite people to an informational event? Here's a very, very wrong way to go about it...possibly the worst voice message ever.

But it's premature to shoot the messenger.

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When the left brand doesn't know what the right brand is doing

GrandJunctionParkingTixPlease come to our fair city. Spend money at the shops—and some more with the cops.

A recent visit to downtown Grand Junction, Colorado felt like that. Mixed messages, brand dissonance...so, do they want me or not?

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"Don't Buy This Jacket"

10945908 sAt a glance, this seems like a gimmicky marketing ploy. But is it?

Early last year Patagonia began a campaign that discouraged shoppers from spending on Cyber Monday and told them to "buy less."

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I double dog dare you to call

double dog dareI'm not sure if this is a series of coincidences or a disturbing trend. But this week, I've had two "asks" for sizable charitable donations via email or Facebook. And I've had at least five sales people try to pitch me with a cold call via email. Really?

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The dating game: how does your brand stack up?

roll the dice when hiring?When they're hiring, lots of companies spout "great benefits" and "positive work environment" to anyone who will listen. But they don't think about the type of person they want to attract. That's right. Attract. Shouldn't it be more like dating? 

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