bank marketing

  • 5 ways to get a super sticky, can't-put-it-down brand

    sticky tapeFor many, branding involves only 1 or 2 sensory experiences. But brands that engage all 5 senses create something super sticky. Like double stick tape, 
it's nearly impossible to put down. Here are 5 ways to bond your brand to its fans.

  • Choosy brands choose Groucho—or do they?

    Groucho knows brand strategy inside and outGroucho Marx is famously quoted as resigning from the Delaney Club quipping "I wouldn't belong to any club that would have me as a member."

    Whether or not the story is actually true, it leads us to wonder why some brands are so eager to accept just anyone.

  • Choosy brands choose Groucho—right?

    Groucho knows brand strategy inside and outGroucho Marx is famously quoted as resigning from the Delaney Club quipping "I wouldn't belong to any club that would have me as a member."

    Whether or not the story is actually true, it leads us to wonder why some brands are so eager to accept just anyone.

  • Quit telling people you have clean restrooms

    brand is more than clean restroomsToo many institutions tout fast, local loan decisions and personal service like they're the only ones who have it. Guess what: that's as effective as a sign saying "clean restrooms."

    Here are 3 ways to make sure you’re presenting a better and—yes, unique—brand to your customers and prospects.

brand-o-matic
MB Piland Advertising + Marketing: Culture Quiz
MB Piland Advertising + Marketing: Health Check