I like to think that the bird felt pretty pleased with herself. She saw an opening (literally) and seized a fine opportunity that fit her unique abilities.

My first reaction at seeing the “empty” bird feeders was to feel guilty. But the bird reminded me of something I already believed. She demonstrated that noticing small details—and matching them with unique talents and attributes—is powerful. What might first feel like a losing situation can be turned into a victory dance if you're present, and you're paying attention.

How many times do brands overlook simple, seemingly insignificant details that can make a huge difference in their business? Those small things can either build or erode all their hard work.

How can a kernel of an idea grow into something bigger that delights customers? All that’s needed is to see it, then give it a little care and feeding.

Can a sliver of a splinter turn into something so irritating that a customer goes somewhere else to find relief? Maybe all that’s needed is a little care and nurturing—but it has to be recognized in the first place.

Small can be mighty. Take some time today to really look at your brand. Get a lot of different views. Start first with your internal customers: employees, suppliers and partners. What do they think? What do they hear? What have they noticed? Are there some tiny details that can turn into a feast—or a failure? Find out. Do it now.

MB Piland Advertising + Marketing: Culture Quiz
MB Piland Advertising + Marketing: Health Check