What's "inside" your brand?
A good read! This book is available for the iPad and other e-readers, so you can have it right now. What's Your Strategic Heartbeat? is more like a long article than a book. But it has some solid tips and inspiring thoughts about cultivating new ideas and innovation out of one's true brand essence.
At MB Piland, we know that when communications and promotions are created as an outgrowth of your brand's "soul," they really click. That's because they're really authentic. We help clients figure that out all the time, because it can be hard to see inside yourself without some good diagnostics. Luther's book helps you see how he identified this soul—what he calls Strategic Heartbeat—and used it to take his companies to great new heights. This is good for self-examination.