Brand slogans should be more than something that sounds cool. The best ones resonate on the inside of an organziation just as strongly as on the outside. Then, magic happens: trial, loyalty... profit. Read more for some of our favorites and why we think they're great.
1. We will either find a way or make one. —Pine Valley Power
I saw this on a truck in a parking lot and it really captured my imagination. I don't know this company, but they sound strong, innovative, pioneering. They say "we" will find a way, and I can't wait to see what they do next. That must be exciting to every constituent from the inside out: employees, board, stockholders, prospects and customers. This is win-win.
2. We answer to a higher authority —Hebrew National
Another "we" tag. This says we're a brand that will never cut corners and will always give our best. We must! The higher authority could be reference to a Higher Power, or a more discerning customer. Probably both. Either way, it means that employees are the best, so that customers get the best. Sounds like a team to join.
3. We can do that —Topeka Chamber of Commerce / GO Topeka
See a pattern here? Topeka Chamber of Commerce / GO Topeka is known in site selector circles as a can-do organization. Prospects ask, GO responds quickly, accurately, with a smile. Have a tough challenge? They'll solve it. Can-do people doing good for the community and prospective corporate citizens. (Yes, we're responsible for this branding, and proud to say it.)
4. Imagination at work —GE
No "we" here, but I still feel it, don't you? Here's a company hiring smart, imaginative people who turn out smart, imaginative products. I like the idea of working in a place that values imagination and a work ethic. Let's roll up our sleeves and create some value!
5. Just do it —Nike
This is the stuff of legends. I can only imagine a corporate culture that has a "just do it" philosophy. Pain is just weakness leaving your body. Don't whine. Just jump that next hurdle, just beat that tough competitor. Ready, set go!
Is your internal brand working with the external brand—or against it? Call Martha at 785.969.6203 for a Brand Alignment Audit. We'll help you win from within.
Tags: internal brand, employees, tagline, employee engagement, ROI, stockholders, corporate culture