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Big EarRecently I received an email from a business asking me to rate a visit. While that visit was very positive, I used this survey as an opportunity to share a different and very negative experience that happened a couple months before that. This is a healthcare organization and the situation involved life and death decisions.

At the end of the survey, I had the option to share my contact information. I decided to share, wondering if anyone would reach out to me to find out more or see what they could do to improve the situation.

And then I waited.

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Dear Brand You Broke My HeartI’ve been a loyal Mercedes Benz driver for nearly 20 years and four different E Class sedans. The last one let me down so hard I won’t go back. The reason: they cut corners and it broke my heart.

Here’s a warning to brands everywhere about the dangers of subbing cheaper materials and snubbing your loyal fans.

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brush up your brandBranders often overlook or ignore things that can have a big impact on the impressions they make on their customers. Case in point: the coat closet.

Some organizations inadvertantly leave others with a bad taste in their mouths over their closets—or lack thereof. Here's why:

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Turkey culture bad for businessMy mother grew up in West Virginia. Like many families at that time, hers had a sizable garden and some chickens and turkeys. Typically, my grandmother tended the garden and kept all the myriad household projects neatly organized and running smoothly. (Martha Stewart would be proud.)

Occasionally, the family’s turkeys made a break for freedom, heading directly for the road in front of the house.

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Martha heart painting croppedWhile many organizations say they have heart, rare are those who have created a culture that truly inspires passion. The word ‘credo’ (I believe) comes from ‘cor do’ (I give my heart).

Do employees, customers and community give their heart to your brand? Here are some things to seriously consider:

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MB Piland Advertising + Marketing: Culture Quiz
MB Piland Advertising + Marketing: Health Check