When L&C Hotels wanted Crimson Tide fans to know about their newly remodeled property, they challenged MB Piland to help them stand out—really stand out—in an overcrowded, super busy sports program.

We took the “less is more” approach and created an ad that’s simple, strong and not to be missed.

And we added a dose of fun for fans ready to cheer. Shortly thereafter, hotel phones were ringing off the hook. Brilliant!