In 2005, MB Piland began working with American Century Investments® and the State Treasurer of Kansas to promote Learning Quest, the college savings plan. The goals: promote the plan in every corner of the state—while achieving the most media value for the dollar. Of course, plan enrollments and additional investments were paramount.Relaunch Panache
When Suntell wanted to enhance and relaunch its loan risk management software solutions for banks, MB Piland was called in to help. Within a very short time frame, we developed new branding that specially spoke to audience needs, then applied it to a campaign that included print ads, collateral materials and trade show display. Sales figures are confidential, but we can report that sales figures to date have exceeded the client’s aggressive goals.
Crimson Tide
When L&C Hotels wanted Crimson Tide fans to know about their newly remodeled property, they challenged MB Piland to help them stand out—really stand out—in an overcrowded, super busy sports program.
WE CAN DO THAT is a rallying cry for the entire Topeka/Shawnee County Community, and it tells the world that they can do anything they set their minds to doing. It’s more than a tag line…it’s a core belief. It’s about big thinking, big ideas and big successes.
