Ford is taking its iconic Crown Victoria out of production. This is probably not big news to consumers who are looking for greener options. But for law enforcement, losing the big, rear-drive sedan is a major problem. Sure, they care about fuel economy. But they also have particular needs that many think only the Crown Vic can deliver.

A story on npr this morning reports that some police departments are "stocking up" because they don't want to part with these powerful, roomy vehicles. It makes me wonder if Ford even took the time to ask this important customer segment about this, or even cared to listen?

MSNBC reports that Ford has assembled an advisory board to help develop a new car for law enforcement. That's so late in the game, it almost feels criminal. We'd rather see the execs at Ford listen and think first—then act on what they offer.

Our approach at MB Piland is to help clients really listen throughout the channel—to sales people, customers, media, and suppliers—and look at what else is happening in the context of the industry. Then we develop smart business tactics based on research and sound strategy. That brings innovation. It also takes budgets further and makes efforts so much more effective.

I guess time will tell about what kind of car in the rear view mirrow will raise everyone's pulse for a minute or two. In the meantime, I won't be surprised if some new competitors enter the market...created by companies who do deep, foundational thinking first.