The “Beauty Spy” feature in a recent issue of Lucky gives a thumbs up on a new hair color product from John Frieda. The way the writer describes the product, you know John is doing something right—really right. Though the article is pretty short, half of it is devoted to talking about the gloves that come in the kit. Yes, the gloves.

Lucky says: “We also super-appreciate the real, colorist-quality gloves that come in the kit (instead of the standard miniature-trash-bag-like ones) that make the whole process about 100 percent easier and more precise.” And they're right about the other gloves—trashy at best!

At MB Piland, we’re pretty passionate about thoughtfully designing all customer touchpoints so they create buzz, build brand loyalty and increase sales. John and his people get it—they thought about this from the very beginning. They obviously talked to prospective customers. They let them try product. They listened. And when they launched their product, they knew it would do all it needed to do because they had every detail covered. Applause all around.