With the introduction of Facebook and Twitter, have you found yourself mentally condensing events into quick-witted status updates and tweets, as they happen... rephrasing in your mind a few times before settling on a string of 25 words with the most impact? Sometimes I even make a little guess of how many responses I might get for each post. 

The well-known technology blog, LifeHacker, recently posted an article suggesting you take your Tweeting abilities into your email correspondence for the most impact. We think this is an excellent tool when reaching out to new contacts who may overlook a bulky introduction. Below is a short excerpt from the article:

"Most email clients show just the first 50-75 characters of a message in the inbox view. Write your first line to that limit, and you'll likely get noticed. It's a tip offered up by web PR consultant Steve Rubel, who notes that an eBook author reached through his own crowded inbox and managed to get a click-through with a first line that grabbed him. Rubel dubs it "Tweetifying" of your email's lead sentence, but it's actually about half a 140-character tweet. The idea is the same, though—let the character limit guide you to a punchier first impression."

You can read the whole story at this link. —Tammy