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From Our Blog

  • 5 tags with guts

    PineValleyPowerLogoBrand slogans should be more than something that sounds cool. The best ones resonate on the inside of an organziation just as strongly as on the outside. Then, magic happens: trial, loyalty... profit. Read more for some of our favorites and why we think they're great.

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  • What permanent waves and bad haircuts teach high growth companies about change

    hair raising change can be good for brandsWhen major changes are underway, it can be quite uncomfortable for employees. Like the shock of an unfortunate haircut, new initiatives may cause collective distress and the desire to hide. Or they could be as exciting as a brand new 'DO!

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  • Choosy brands choose Groucho—or do they?

    Groucho knows brand strategy inside and outGroucho Marx is famously quoted as resigning from the Delaney Club quipping "I wouldn't belong to any club that would have me as a member."

    Whether or not the story is actually true, it leads us to wonder why some brands are so eager to accept just anyone.

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  • 3 ways you can take your customer service from good to incredible

    Screen Shot 2014-03-14 at 3.12.00 PMHere you are: Sensational Mr. or Ms. Business Person. But the sad truth is, if your company is selling a product or service, it's probably viewed by customers as a commodity they can get anywhere.

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  • Uncork Your Brand's Potential

    Bottle for blogIf revenue and profit aren't meeting expectations, a strong marketing program can be a big boost. Stretch that marketing investment as far as possible with some simple things you can start today.

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  • CVS Quits for Good: Purpose or just PR?

    cigs 1

    There's been a lot of discussion lately about CVS Caremark's decision to stop selling cigarettes by October 1, 2014 in its stores.

    Critics claim it's just a red herring gesture to outflank competitors for lucrative healthcare contracts.

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  • Cheerios: a brand aligned or an empty campaign?

    no internal brand is like an empty cereal bowlThe Big Game is over but the conversation about the commercials continues. This year, 3 commercials tied a brand to a cause. Though they all had an emotional tug, it made me wonder whether they were authentic to the core—or simply an empty campaign.

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  • 3 ways employees can add ZING to your ad campaign

    pinklighteningFocus groups are wrapped and results from the consumer panels are in. You're ready to launch a new ad campaign and WOW the world. Will you WOW your employees, too? Here are 3 reasons you should.

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  • How good intentions can toll a brand's death knell

    Mission MomentWe've all witnessed it: the company retreat that gets people fired-up and ready to change the world. But soon, the insistent voices of daily work drown out the enthusiasm. 

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