MB Piland has been selected as an approved contractor for advertising and media for state agencies. We're on call for marketing strategy, ad campaigns, internal communications, branding, social media and more.
We'll share things everyone should know about Internal Branding at IABC's 2013 world conference. Alex Reilly will co-present with our client Amy Manske from Myers and Stauffer. Serve Your Kool-Aid and Drink it Too is a case study on implementing a rebrand from the inside out.
Martha Bartlett Piland has joined the Career Pathways Collaborative, a committee working on national curriculum and testing standards for marketing students. We think this is workforce development at its best!
At the bottom of the fruit bowl, out of sight, a tiny blemish starts to fester. On top, everything looks beautiful and healthy. But eventually, an odor develops. By the time you investigate—and actually find it—it has spread.
Every high growth company wants to continue to grow sales and profits. And whether "sales" is in their title or not, you must get everyone throughout the organization to offer more to customers. Read on for 4 examples that offer win-win help—not just selling stuff people don't need.
A meaningful brand is much more than just a logo or slogan. When done well, it delivers an experience that's far more than the sum of its parts. See our infographic for a look at how to evaluate and build yours further.
The heartbreak of going on a date with her "steady," only to see him schmoozing up the other girls at the party has a lot in common with the mob of marketing messages targeted at new customer acquisition.
While the word "innovation" is almost ubiquitous, the ability to come up with new ideas that are truly groundbreaking seems to be anything but. Enter honeybees and jackalopes—and how they can lend a hand. (Photo by Louise Docker.)
Planning for a well-aligned marketing strategy is important. When the internal brand and external brand are in sync it's far easier to build loyalty, revenue and profit. Read more for a fictitious graph and some inspiration.
How many times have you heard that question: at a check-out counter, at the end of a website transaction or the closing of a customer service call? I'll ask you another question: how many times did you believe the question was sincere?