We'll share things everyone should know about Internal Branding at IABC's 2013 world conference. Alex Reilly will co-present with our client Amy Manske from Myers and Stauffer. Serve Your Kool-Aid and Drink it Too is a case study on implementing a rebrand from the inside out.
Martha Bartlett Piland has joined the Career Pathways Collaborative, a committee working on national curriculum and testing standards for marketing students. We think this is workforce development at its best!
MB Piland celebrated 15 years in business on April 1, 2013. We filled a basket with Billy Vanilly cupcakes and lots of fun, pink party games, then took the festivities on the road to our friends and clients.
Alex Reilly won a Bronze Quill from the Topeka Chapter of International Association of Business Communicators at their awards ceremony this week. Her work on the "Future Topeka" brochure was honored by judges for effective creative writing.
Brand slogans should be more than something that sounds cool. The best ones resonate on the inside of an organziation just as strongly as on the outside. Then, magic happens: trial, loyalty... profit. Read more for some of our favorites and why we think they're great.
When major changes are underway, it can be quite uncomfortable for employees. Like the shock of an unfortunate haircut, new initiatives may cause collective distress and the desire to hide. Or they could be as exciting as a brand new 'DO!
The Big Game is over but the conversation about the commercials continues. This year, 3 commercials tied a brand to a cause. Though they all had an emotional tug, it made me wonder whether they were authentic to the core—or simply an empty campaign.