MB Piland has been selected as an approved contractor for advertising and media for state agencies. We're on call for marketing strategy, ad campaigns, internal communications, branding, social media and more.
We'll share things everyone should know about Internal Branding at IABC's 2013 world conference. Alex Reilly will co-present with our client Amy Manske from Myers and Stauffer. Serve Your Kool-Aid and Drink it Too is a case study on implementing a rebrand from the inside out.
Martha Bartlett Piland has joined the Career Pathways Collaborative, a committee working on national curriculum and testing standards for marketing students. We think this is workforce development at its best!
'70s era Stretch Armstrong was known for incredible, über-stretchy acrobatics that helped him catch bad guys. With engineering and ingenuity, branders can also accomplish big feats and capture more market share.
Here are 4 ways to grow sales from the inside out.
For many, branding involves only 1 or 2 sensory experiences. But brands that engage all 5 senses create something super sticky. Like double stick tape, it's nearly impossible to put down. Here are 5 ways to bond your brand to its fans.
It's graduation season. Graduations have gotten a lot fancier since I was in school: large parties, catered food, extravagant gifts. That's a lot of pomp for their circumstance. But with the high price of higher education, some festivities are in order. It's a big deal.
Animal House is probably the quintessential frat movie of all time. The outlandish actions of the Deltas are wildly exaggerated, but even so, they have important lessons for any brand–especially one on Double Secret Probation.
Brand slogans should be more than something that sounds cool. The best ones resonate on the inside of an organziation just as strongly as on the outside. Then, magic happens: trial, loyalty... profit. Read more for some of our favorites and why we think they're great.
When major changes are underway, it can be quite uncomfortable for employees. Like the shock of an unfortunate haircut, new initiatives may cause collective distress and the desire to hide. Or they could be as exciting as a brand new 'DO!