MB Piland has been selected as an approved contractor for advertising and media for state agencies. We're on call for marketing strategy, ad campaigns, internal communications, branding, social media and more.
We'll share things everyone should know about Internal Branding at IABC's 2013 world conference. Alex Reilly will co-present with our client Amy Manske from Myers and Stauffer. Serve Your Kool-Aid and Drink it Too is a case study on implementing a rebrand from the inside out.
Martha Bartlett Piland has joined the Career Pathways Collaborative, a committee working on national curriculum and testing standards for marketing students. We think this is workforce development at its best!
The heartbreak of going on a date with her "steady," only to see him schmoozing up the other girls at the party has a lot in common with the mob of marketing messages targeted at new customer acquisition.
While the word "innovation" is almost ubiquitous, the ability to come up with new ideas that are truly groundbreaking seems to be anything but. Enter honeybees and jackalopes—and how they can lend a hand. (Photo by Louise Docker.)
Planning for a well-aligned marketing strategy is important. When the internal brand and external brand are in sync it's far easier to build loyalty, revenue and profit. Read more for a fictitious graph and some inspiration.
How many times have you heard that question: at a check-out counter, at the end of a website transaction or the closing of a customer service call? I'll ask you another question: how many times did you believe the question was sincere?
'70s era Stretch Armstrong was known for incredible, über-stretchy acrobatics that helped him catch bad guys. With engineering and ingenuity, branders can also accomplish big feats and capture more market share.
Here are 4 ways to grow sales from the inside out.
For many, branding involves only 1 or 2 sensory experiences. But brands that engage all 5 senses create something super sticky. Like double stick tape, it's nearly impossible to put down. Here are 5 ways to bond your brand to its fans.
It's graduation season. Graduations have gotten a lot fancier since I was in school: large parties, catered food, extravagant gifts. That's a lot of pomp for their circumstance. But with the high price of higher education, some festivities are in order. It's a big deal.