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Branding Blog

  • How gossip amplifies (or muffles) your brand

    mic gossip brand thumbnail Amazon Chairman Jeff Bezos has famously said, “Your brand is what people say about you when you’re not in the room.”

    If you take this to heart, you need to understand all the people who talk about you when you’re not in the room.

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  • 4 tips for your intern's first day—according to an intern

    Moriyah RambergSpecial blog submission by Moriyah Ramberg

    I was lucky enough to be selected for MB Piland’s internship program this summer. Now that I’ve had time to reflect on it,  I'd like to share tips on how to make an internship a valuable experience for both boss and intern, starting with the first day.

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  • Branders: take that foot out of your mouth

    smile for your brand The starlet (insert name) was stunningly beautiful—until she opened her mouth and became a devastating disappointment to her fans. Her foot will be removed from her mouth with the help of a good PR agent.

    Branders: it’s harder for you. You have numerous people who can make your brand look dazzling—or like Hollywood’s biggest trainwreck.

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  • From groan to great: make your next retreat the best yet

    employee retreat root canalBe honest: have you ever heard an employee (sincerely) say “OH cool—I’m so excited!” when you announced a staff retreat? For many, the thought of a day away from the office stuffed into a conference room to plan sounds like as much fun as a root canal.

     

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  • 3 kinds of hoarding that smother your brand

    hoarding hurts brandsLook into the proverbial closet of your organization. Chances are, there are a few habits or tactics you know you need to give up—but for some reason, just can’t. Worst case scenario: you have a vast store house that needs to be purged.

    What’s still hanging around is weighing you down. It's a sign of sickness that needs immediate intervention.

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  • Break the ice: 4 ways to better cold calling

    defrost your cold callsWhether you’re raising money, growing customers, pitching a reporter or recruiting committee members, you have to make some asks. It can be uncomfortable. But to advance your objectives, you’ve gotta brave the cold.

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  • Brands: be yourself—everyone else is already taken

    easter bunny copy catCUOscar Wilde famously wrote these words to individuals. Branders should take heed as well.

    Are you borrowing from another brand’s unique positioning?

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  • It costs you nothing to make me feel important

    FSGC Valentine CUIt's easy to make customers and donors want to come back again if you make them feel important. It's inexpensive—even free—to do it. But it doesn't happen by accident. It must be built into your brand and processes.

    Are you building a feel-the-love culture?

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  • How about a "cleanse" for your brand?

    Brand Juice Cleanse MB PilandEverywhere you go, people are revved up about exercising and eating right. And you can’t avoid hearing about the latest cleanse. (TMI). It’s possible that your brand needs all that extra attention, too.

    Just how far should you go?

     

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Financial Blog

  • 4 tips to spark board engagement

    pink electric spark for webYour board meets regularly. Maybe they sign loan approvals or give advice. Do they do anything else for you? What about growing your organization? It's time to amp up expectations.

    Whether you’re working with a governing board or an advisory board, here are a few simple steps to spark more engagement from your board of directors and boost your business development program.

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  • Big Bad Wolves are not real—and there are no silver bullets

    eye of a wolf brandThe monster lurking around the corner isn’t the economy or absence of a marketing budget. It’s a lack of strategy that keeps you from achieving your business development goals.

    While Jack had magic beans, you don't.

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  • Marketing minimalism can create large ripples

    pond rippleDoing the minimum.

    This has such a negative connotation in our culture, but what if you embraced that concept? What’s the minimum you need to do in order to create the desired impact or change?

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  • Finding the Financial Forest in the Trees

    big eye seen through magnifying glassSometimes when you’re working in the the business instead of on the the business, you lose sight of the big picture. You become so embedded in the details, the view is myopic. You’re dealing with trees when you should be managing the forest.

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  • Break the ice: 4 ways to better cold calls

    defrost your cold callsWhether you’re growing customers, pitching a reporter or recruiting board members, you have to make some asks. It can be uncomfortable. But to advance your objectives, you’ve gotta brave the cold.

    Read More
  • Sweet 16: a (brand) new year is here

    sweet 16 for your brand thumbnailThough this week heralds the arrival of a brand new year, we’ll be making resolutions for 2017 before we know it.

    Don't let 2016 slip away because you were too busy.

    Here are 16 strategies for a stronger, more profitable brand.

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  • Environmental Branding for Total Brand Immersion

    brand-immersion-croppedCreating a powerful brand experience goes far beyond having a sign outside and welcome mat at the front door. It's about expressing the brand's personality and promise everywhere. Read on for ways your environment can get your brand off the B list.

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  • Quit telling people you have clean restrooms

    brand is more than clean restroomsToo many institutions tout fast, local loan decisions and personal service like they're the only ones who have it. Guess what: that's as effective as a sign saying "clean restrooms."

    Here are 3 ways to make sure you’re presenting a better and—yes, unique—brand to your customers and prospects.

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  • Pardon me, but your slip is showing

    your brand slip is showingOccasionally a slip-up can make your brand look bruised. More than one can make it smell rotten. Your competitors may find it as entertaining as a Marx Brothers sketch. You won't.

    Here are some trouble spots to look out for—and what to do about them.

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