MB Piland has been selected as an approved contractor for advertising and media for state agencies. We're on call for marketing strategy, ad campaigns, internal communications, branding, social media and more.
We'll share things everyone should know about Internal Branding at IABC's 2013 world conference. Alex Reilly will co-present with our client Amy Manske from Myers and Stauffer. Serve Your Kool-Aid and Drink it Too is a case study on implementing a rebrand from the inside out.
Martha Bartlett Piland has joined the Career Pathways Collaborative, a committee working on national curriculum and testing standards for marketing students. We think this is workforce development at its best!
We often encounter business leaders trying to skip to the end without doing the hard work it really takes to get there. They jump from one big idea—or consultant—to the next, looking for the shortcut to leapfrog past their competition.
Creating a powerful brand experience goes far beyond having a sign outside and welcome mat at the front door. It's about expressing the brand's personality and promise everywhere. Read on for ways your environment can get your brand off the B list.
Here in Kansas, everyone's got World Series Fever. The Kansas City Royals are playing in the series for the first time since 1985. Royals merchandise is flying off the shelves and blue is to be seen everywhere.
Sneaky, insidious little inconsistencies in your brand add up to big holes. That means you have to work harder or spend more to overcome them—unless you act quickly. Read on for our top 10 things to watch.
Employee appreciation events are usually born of good intentions. But somewhere in the planning process, committees and "have tos" suck out all the fun faster than a Dyson Ball. Here are 4 ways to make your event a rousing success.
I dropped in at Walgreens recently, picked up a few items to help me battle a wretched cold, and the woman at the cash register thanked me and said, "Be well." I felt like she really meant it and I almost stopped in my tracks.