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From Our Blog

  • Break the ice: 4 ways to better cold calling

    defrost your cold callsWhether you’re raising money, growing customers, pitching a reporter or recruiting committee members, you have to make some asks. It can be uncomfortable. But to advance your objectives, you’ve gotta brave the cold.

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  • Brands: be yourself—everyone else is already taken

    easter bunny copy catCUOscar Wilde famously wrote these words to individuals. Branders should take heed as well.

    Are you borrowing from another brand’s unique positioning?

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  • It costs you nothing to make me feel important

    FSGC Valentine CUIt's easy to make customers and donors want to come back again if you make them feel important. It's inexpensive—even free—to do it. But it doesn't happen by accident. It must be built into your brand and processes.

    Are you building a feel-the-love culture?

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  • How about a "cleanse" for your brand?

    Brand Juice Cleanse MB PilandEverywhere you go, people are revved up about exercising and eating right. And you can’t avoid hearing about the latest cleanse. (TMI). It’s possible that your brand needs all that extra attention, too.

    Just how far should you go?

     

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  • Sweet 16: strategies for the (brand) new year

    sweet 16 for your brand thumbnailThough this week heralds the arrival of a brand new year, we’ll be making resolutions for 2017 before we know it.

    Don't let 2016 slip away because you were busy.

    Here are 16 strategies for a stronger, more profitable brand.

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  • How a ride-along can speed innovation and sales

    windshield speed ride alongWhat could you learn if you and your employees really rode along on your customer's journey?

    It can definitely build your brand.

    Here's how to learn more and get profits speeding ahead.

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  • Let’s Just Be Friends

    its not youRelationships sometimes don’t work out, and there’s a break up. The same is true for your employees and you.

    “it’s not you, it’s me”

    Not every employee will be with you for a lifetime. Sometimes they leave you. When they do leave, do you know why?

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  • "Good enough" is not good enough for your brand

    SIgn of an ugly brandI’ve seen an awful lot of brand ugliness lately. Ugly design, cheap quality and slipshod work.

    A “good enough” philosophy tells employees and customers a lot about your organization. Here are 3 DON’Ts:

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  • I don't want to take your @#$% survey

    surveyRecently I received a letter from a business along with a survey. “I want to get to know you and your company,” the letter said.

    But it was just plain lazy.

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