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From Our Blog

  • Please don't make me ask for the bacon

    brand missing baconTwice this week, I’ve selected a menu item specifically because it was supposed to have something dear to my heart on it. Bacon! Both times, bacon was missing. It got me thinking about the way I felt, and how brands can disappoint their people in a similar way.

     

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  • Why Fear Doesn’t Work

    angry faceIt’s a great day when you can whip through a meeting, present the plan and assign roles and responsibilities. Everyone is nodding and then they all go back to their desks and get to work. That’s solid, effective leadership, right?

    Not so fast. Fear might factor into the silence.

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  • Your brand’s most important sign: the exit

    brand exit sign thumbnailThere's a lot of talk about displaying welcome mats and rolling out the red carpet for customers. But are you also taking care of them on the way out? Here are 6 ways to ask the right questions.

     

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  • Keep employees, board and customers in love long after they buy your brand

    Swan Go Container Builds Brand DelightPeople pay for your brand with their hard-earned money. They also pay with things they hold even dearer: their affection, their advocacy and their time. Are they getting what they pay for?

     

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  • Tired of hosting “me-too” events?

    TCT Art of MurderMany non-profit organizations have golf tournaments, 5k runs and fancy dance-dinner parties with silent auctions. But when you can make your purpose and mission part of the experience of the event, the result is far more powerful and memorable. It reinforces your mission like nothing else.

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  • Why you absolutely must create theatre for your brand

    theatricalmask pinkA blockbuster brand has all the elements of great theatre.

    Creating drama, pageantry and excitement with both employees and customers generates raving fans who tell others.

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  • selling without listening: a 1-sighted equation

    Short Sighted SalesBusiness process is important. Presenting and promoting options to customers is a necessity.

    But when brands focus too much on selling and not enough on listening, profits will inevitably fall. Case in point:

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  • 5 Ways Santa Can Run Your Business Better

    Santa Claus holding piggy bankNaughty kids get coal in their stockings. The nice kids get what they want. As a high growth business, how do you get what you want in your stocking? Here are some handy tips from Santa to fill your "stocking"—and your business—with profit and prosperity.

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  • Boo-yah! What Navy SEALs know about training excellence

    US Navy SEALs insigniaIn many companies, training is a low priority. But every high performance organization acts differently. They're the ones who become legendary.

    Case in point: Navy SEALs. Here are 4 lessons they can teach every corporate leader:

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