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From Our Blog

  • How about a "cleanse" for your brand?

    Brand Juice Cleanse MB PilandEverywhere you go, people are revved up about exercising and eating right. And you can’t avoid hearing about the latest cleanse. (TMI). It’s possible that your brand needs all that extra attention, too.

    Just how far should you go?

     

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  • Sweet 16: strategies for the (brand) new year

    sweet 16 for your brand thumbnailThough this week heralds the arrival of a brand new year, we’ll be making resolutions for 2017 before we know it.

    Don't let 2016 slip away because you were busy.

    Here are 16 strategies for a stronger, more profitable brand.

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  • How a ride-along can speed innovation and sales

    windshield speed ride alongWhat could you learn if you and your employees really rode along on your customer's journey?

    It can definitely build your brand.

    Here's how to learn more and get profits speeding ahead.

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  • Let’s Just Be Friends

    its not youRelationships sometimes don’t work out, and there’s a break up. The same is true for your employees and you.

    “it’s not you, it’s me”

    Not every employee will be with you for a lifetime. Sometimes they leave you. When they do leave, do you know why?

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  • "Good enough" is not good enough for your brand

    SIgn of an ugly brandI’ve seen an awful lot of brand ugliness lately. Ugly design, cheap quality and slipshod work.

    A “good enough” philosophy tells employees and customers a lot about your organization. Here are 3 DON’Ts:

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  • I don't want to take your @#$% survey

    surveyRecently I received a letter from a business along with a survey. “I want to get to know you and your company,” the letter said.

    But it was just plain lazy.

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  • 3 things to stop doing to your brand now

    Stop sign for your brandMental habits turn into strategic and tactical action.

    Are there some harmful habits you need to break? Here’s a quick check for things you should stop doing right now.

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  • Why building employee loyalty is like dating

    Take a good look adams kovacs 1960Turnover is very costly to business. It can cost a company up to 30% of the employee’s salary (and some say more) to replace someone. And in today’s labor market, there’s a lot of movement.

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  • How to avoid a zombie brand-pocalypse

    Tor Johnson.BrandZombies have much in common with angry current and former employees. They can decimate a brand as quickly as a village in your favorite horror movie.

    Watch for the warning signs or it may be too late.

    Read More
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